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Showing posts from 2016

Stay Focused, Stay Hungry

S ometimes a Gujju, sometimes a loafer, sometimes a dude and sometimes a cheap bargainer, one man carrying so much versatility in looks, accent and appearance that every look is way apart from the previous one. Every appearance stands for itself. Yes today I am writing about the latest heartthrob, the Bajirao of bollywood Ranveer Singh. With his well toned body, vivacious persona and desi cool dude style Ranveer seems very promising.   Leave apart his bollywood appearance and performances this young macho man has marked his versatility in commercials also.     Be it gujju look in Make My Trip , Bangali look in   Make My Trip ,     a masculine appearance in Chings   return , a naughty beach boy in Rupa Front Line     Ranveer is always   a part of the scene.   Today Ranveer has become a brand. A brand that stands for versatility and experiments.   But what transcends him from a mere another actor ( as I perceived...

Leveraging Festivity

Festivals play an important role in our life. Be it any caste, any religion any country; spree is the same. Joyous moments are alike. But within those moments there are instances when the devil of despair, tension and anxiety try to spread itself. Those who have pure soul, innocent thought and empathy in heart try to mitigate the effect and encourage hope, happiness and smile. The latest digital attempt of Surf Excel is based on similar thoughts. Let’s check   out the beauty of the new #madadekibadat campaign of Surf Excel.  The director gave   a beautiful twist in the video. When the handcart got stuck in a pit, a kid sat down and held the wheel.   This made me think that kid will try to take out the handcart from the pit (the very old idea) but immediately then    another kid put samosas in his kurta and went out to sell them. Such a little variation made the video more interesting and without pushing the brand in the video, its ne...

Zid can teach us many things: find out how

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The new TVC of daily newspaper Dainik Bhaskar is a step ahead of Sarv -   Shiksha -   Abhiyaan.  The TVC  lives upto the value of Zid.  5 things that the TVC teaches:  #1 United we stand, divided we fall – in the TVC,  the collective restrain from students compelled the girl’s  dad to let the girl   stay     in school. #2   A zid with good motive tend to gather strength and support from the world.  #3 It takes huge commitment and perseverance to stay along with your zid #4   you can win over all odds   by just staying one second longer in the field. Continue with your zid and the odd will automatically surrender.    #5 the world applauds for the one who stays with one’s zid .