Leveraging Festivity



Festivals play an important role in our life. Be it any caste, any religion any country; spree is the same. Joyous moments are alike. But within those moments there are instances when the devil of despair, tension and anxiety try to spread itself. Those who have pure soul, innocent thought and empathy in heart try to mitigate the effect and encourage hope, happiness and smile. The latest digital attempt of Surf Excel is based on similar thoughts. Let’s check  out the beauty of the new #madadekibadat campaign of Surf Excel. 





The director gave  a beautiful twist in the video. When the handcart got stuck in a pit, a kid sat down and held the wheel.  This made me think that kid will try to take out the handcart from the pit (the very old idea) but immediately then   another kid put samosas in his kurta and went out to sell them. Such a little variation made the video more interesting and without pushing the brand in the video, its need was generated. The background song “ aaj meri paishani par” is beautifully written. The digital attempt presses the right note and fulfills its purpose.

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